The initiative aligns with the Cambodian government's "Made in Cambodia" national campaign, which aims to promote local goods, transition the agricultural sector toward high-value processing.
The Phnom Penh-Sihanoukville Expressway held its first Spring Festival trade fair at the Kampong Seila service area during the 2026 Lunar New Year, attracting 17 Chinese and Cambodian enterprises to showcase regional specialty products.
The event leveraged the high traffic volume of the expressway to create new consumer markets for agricultural products along the route, injecting fresh momentum into regional economic growth.
The initiative aligns with the Cambodian government's "Made in Cambodia" national campaign, which aims to promote local goods, transition the agricultural sector toward high-value processing, and integrate small and medium-sized enterprises (SMEs) into modern supply chains.
The Undersecretary of State for Cambodia's Ministry of Public Works and Transport, visited the fair and noted that the event fosters mutual understanding between the people of Cambodia and China through vibrant commercial and cultural exchange.