Recently, the CCCC China Nujiang River Kayak Wild Water Open was successfully held with CCCC as the title sponsor. The three-day event attracted over 200 athletes from 18 countries and regions, including the UK, France, and Germany.
This edition of the event was the largest in scale, with the most participants, competitions, and performances. Since the first China Nujiang River Kayak Wild Water Open in 2010, Nujiang has gradually become a globally recognized top destination for whitewater rafting.
CCCC has sponsored the event for seven consecutive years since 2017, driving the sustainable and healthy development of sports and tourism industries in Nujiang Lisu Autonomous Prefecture. It also showcases Nujiang Lisu Autonomous Prefecture's clear waters, green mountains, and canyon wonders to global audience.
CCCC has been supporting Nujiang Lisu Autonomous Prefecture since 1995, carrying out more than 600 assistance projects in areas such as transportation, industry, education, employment, healthcare, ecology, and culture, helping the region achieve leapfrog development.