CCCC Builds Dreams·Beautiful Countryside
Guangdong: livestreaming marketing boosts the sale of Tribute Citru in the mountains
"Tribute Citru in Jinbao Village, enjoy fresh fruits shipped directly from the orchard......"This is exactly the live broadcast of a CCCC's team to help the people in Chang'an Town, Fengkai County, Zhaoqing City, Guangdong Province.
The thin-skinned but meaty Citru in Jinbao Village is very famous. However, due to the poor transportation, the fruit is not sold well.
As the saying goes: "If you want to be wealthy, build roads first". When the team found out the problem, they immediately applied to CCCC for funding. With CCCC's funding and subsidies from the local government for road works, the newly-hardened and widened gravel road in the countryside is able to accommodate small trucks.
Having solved the transportation problem, how to attract people to buy the fruits became the key work. After discussion, the team decided to try livestreaming marketing, which is a popular and effective way to sell goods on the internet.
After 6 live broadcasts, a total of 10,000 kg citrus fruits were sold, earning more than 100,000 yuan, and many fruit merchants signed contracts with the farmers to buy the citrus fruits in the village next year.